Strategy, design, and copy for a website that MOTIVATES ACTION
More INQUIRIES = More INCOME
Your website will capture your visitors’ attention, show why they need YOUR service, and inspire them to reach out. Let’s g(r)o(w).↓
SERVICES
Our one-stop shop experience includes smart strategy, compelling copy, and thoughtful design to set you apart. Learn more.
STRATEGY
With the right plan, you’ll accomplish what you set out to.
First, we’ll discuss your business and what you’re looking for.
We’ll also talk about your target audience — their challenges, desires, and how they make purchase decisions. We’ll discuss how you help.
Then we’ll develop WEBSITE GOALS to help you reach your BUSINESS GOALS.*
*If you’re not already very clear about your business goals, determine those first. The Artful Messenger can help.
Then we’ll develop the plan for your custom site.
The plan will include what pages and information your website needs and how we’ll organize it. You’ll get a “site map.”
With a strategy created just for you, you’ll get a website that expresses your brand uniquely. The strategy will drive everything — copywriting, images, and design. Your website will Not be JUST pretty — it will be effective.
In certain cases, The Artful Messenger is available for strategy only projects. Please inquire.
COPYWRITING
Design and images engage. Artfully-crafted copy seals the deal.
Get design and copy OR just copy.
If you already have another website designer —maybe it’s you!, I’m can just write the copy.
I’m also available to write ALL of the written content for your website or just part of it. For example, I could write the copy for a new service or for your About page.
Copywriting Options
1. Done for You: You provide information. I write and edit based on your feedback.
2. Write it Yourself with Help: I provide a detailed outline and direction. You fill in the outline and I refine for clarity. I also proofread.
Either way, you’ll get savvy copy even if you write it yourself. How?
You know your business better than anyone, so you have all the info we need. I’m intuitive, so I can help weave even the most jumbled thoughts into an easy-to-follow story. We’ll connect with your audience and show how you’re special. With my help, your copy will convert. #YoureHired
DESIGN
Good design changes everything. It ignites the imagination and draws people in.
Get design that’s gorgeous, contemporary, and effective.
Of course it will be responsive (look great on any device). Thoughtfully chosen images will provide the right feel for your business.
Perhaps most importantly, you’ll get a site that guides your visitors and inspires their journey. They’ll travel along a clearly-marked path, each page inviting them to explore the next. By the end, they’ll be excited to work with you.
Bring your site to life with images that grab and keep attention.
The Artful Messenger almost always recommends a professional photoshoot, but it’s common to supplement with additional images. The Artful Messenger provides image searching and editing as necessary.
I design and develop in one step.
“Design” is how your website looks on the screen. “Development” is the technology that makes it work. The Artful Messenger does both. Not all web design firms do.
In addition, unlike many firms, I design and develop in one step, so you can review a working website rather than a still image. No need to envision how the site will work—you’ll actually experience it. Also, no need to review twice!
FAQs about Working with The Artful Messenger
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The organization and navigation planned and implemented
“Header” AKA navigation bar (the area that typically spans the top of the page) with your pages AKA tabs AKA menu items
Each page designed with as much information as it needs
Footer with contact info
Favicon, the little icon in the search bar, a) created for you, if you don’t have one, and b) uploaded
Newsletter sign-up – if you have a newsletter
Social media icons and links for whatever social accounts you have including: FB, IG, Twitter, TikTok, YouTube, and Pinterest
Optional: promotional pop-up
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Often, your logo, color palette and “typesuite” (fonts and how you use them such as italics or what sizes) are part of your “Brand Identity.” Your Brand Identity should be based on what your brand is / what it stands for. The creation of your Brand Identity typically starts with developing written statements such as mission and company values that guide your business.
The Artful Messenger does not offer logo creation. However, I can provide input on how to address this need.
The Artful Messenger CAN help you with your color palette and typesuite as part of the design process.
If you already have a fully created “Brand Identity,” that’s great! I’d love to incorporate it into your website. If you’d like to work with a brand identity specialist prior to starting your website, I can provide information on how to do that.
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You’ll get a first draft and 2 rounds of revisions for everything, so you’ll have lots of opportunity to ensure your vision comes to life. Along the way, I’ll make recommendations, but I believe in collaboration. You get the final say.
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Hire a photographer to do a professional photoshoot. Highly recommended.
You or someone you know can take photos.
Images are also available from online image databases – free or “paid.”
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Input into a professional photoshoot including what type of photos are needed
Online image searches
Minor image editing such as cropping and brightness
The Artful Messenger does not offer photo services as a stand-alone service.
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Connections for links and form/s
Connection of the domain to the design interface
Any coding necessary to customize your design. All websites are created with code. Some need additional code (not already included on the interface) to get special or unique design elements or effects.
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Every website gets a Secure Sockets Layer (SSL) certificate to help with security.
The Artful Messenger can also help you set-up of 2 Factor Authentication AKA 2FA AKA MFA which is additional hacking protection. Recommended, but optional.
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Cookie Policy with standard wording
Privacy policy uploaded and formatted
Any other legal pages such as disclaimers or terms uploaded and formatted
The Artful Messenger does not write or provide legal writing with the exception of standard wording for cookie policies. I can help you determine the best way for you to get the legal-ese you need.
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Your site would be created on an “all-in-one” platform, either Squarespace or Showit. Both platforms provide hosting, the design interface on which the site is created, maintenance, and customer support.
Advantages of Squarespace and Showit over other platforms:
You won’t need additional “maintenance” services since Squarespace and Showit handle that for you. This could save you literally thousands of dollars over the life of your site as well as some major headaches if (when!) your site goes down and it’s up to you to fix it.
Squarespace and Showit are easy to use. So if you want to make changes or add on to your website after we’re done working together, you can get a little bit of training from me (for a small investment) and do it yourself! Alternately, I’m available to do it for you as a new project.
CONSULTING, PROJECT WORK, AND TRAINING
BY THE HOUR
Not ready to overhaul your website? The Artful Messenger can still help.
Consulting
We can discuss your current or future website, websites in general (the process of making one, the pros and cons of various platforms), or how we might work together. Often, I provide an on-the-spot micro-mini-website audit filled with tips. We can also discuss your business as a whole. I love showing off my expertise, so don’t hesitate to ask.
Initial 30-minute Consultation: Complimentary
Additional consulting charged by the hour.
Project Work Done in Real Time
This is for those who are generally happy with their website and how it’s working, but want to give it a glow-up. We’d hop on zoom and I would provide input to design, copy, or both. You can take notes to edit your site later or we can make changes while we’re together.
Investment is by the hour.
Training
This training is to teach you how to make a website yourself. We would focus on how to use the Squarespace platform, so you can build your site. Perfect for anyone on a budget.
Investment is by the hour.
